Titanfall had "hype" behind it, but I don't think it compares to the Destiny hype. The pitch to Activision must have been blissfully short: "We will make you a Halo MMO." I try to imagine the acquisitions manager opening their briefcase so fast that papers fly everywhere, and they're trying to read them in mid-air to find the right one, and they're swiping at them like a cat in a kind of slow motion, billion-dollar snowglobe.
