E3 was always a very safe show, money-wise - it's a fully operational media battle station, as opposed to a mall. You're supposed to go and salivate in anticipation of a meal six months hence. That's not necessarily true at a PAX show, partly because of its origin as a community show like a Comic or Anime convention. The Expo Floor is really an outgrowth of the Dealer's Rooms we used to be situated in, where one could quite easily purchase a comic where Malfoy spanks Harry or, indeed, a paddle and the accoutrements required to recreate such scenes in the home.
