My obsession with Gunpla led me to explore the Premium Bandai website. This is essentially a store where Bandai sells special limited edition versions of all their goodies. I went there looking for special edition Gundam kits and ended up getting exposed to the full force of their brand firehose. I managed to stay focused for a while. I bought a couple of the Gundam Hathaway kits and I thought I was done but then I found myself exploring their various Digimon offerings. The virtual pet craze missed me in the 90’s mostly because I worked at Toys R Us back then. Having witnessed grown women fist fighting over the last Tamagotchi we had in the store, I decided to skip that particular craze. Almost 30 years later I thought maybe I was ready to see what the fuss was all about.
